Trove: Find and get Australian resources. Books, images, historic newspapers, maps, archives and more. The Discourse ofAdvertising by Guy Cook, , Routledge, London, homeranking.info + connections between literature and advertising at the beginning of his book. Guy Cook. Abstract. The Discourse of Advertising explores the language of contemporary advertising. The words of advertisements are not viewed in isolation.
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Cook - Discourse of Advertising - Free download as PDF File .pdf) or read guide al apocts of the language of eeversng Guy Cook i= Profesor of Applied. The discourse of advertising. 2nd edition. Cook, Guy (). The discourse of advertising. 2nd edition. Interface. London, UK: Routledge. GUY COOK The Discourse of Advertising. ('Interface" series) Routledge, " Writing on advertising is difficult', Cook informs us in the Foreword of this book.
Mike Reynolds. Google Scholar. Book ISBN: Enlarge cover. Ele rated it liked it Jan 26, University of Sheffield.
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The Discourse of Advertising by Guy Cook. The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication.
Advertisements span The Discourse of Advertising explores the language of contemporary advertising.
Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual.
New advertisements include those for Barnardos and the Royal Navy, Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.
Get A Copy. Paperback , 2nd Edition , pages.
Published August 26th by Routledge first published November 17th More Details Original Title. Other Editions 6. Friend Reviews.
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Sort order. Aug 06, Yivy rated it really liked it Shelves: There are many interesting pictures and examples in this book, and my professor helped me analyze some of those examples. As a beginner in this area, I think this book is more interesting than other similar articles I have read in the past.
It is a very solid four-star read.
Abderrazektoumi rated it it was amazing Nov 05, Christine rated it really liked it Aug 24, Elvislam rated it it was amazing Feb 22, Fatima rated it did not like it Apr 06, Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide. Sign In or Create an Account. Sign In. Advanced Search.
Article Navigation. Close mobile search navigation Article navigation. Volume Mike Reynolds. University of Sheffield.
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