The Art of the Pitch: Persuasion and Presentation Skills that Win Business [Peter Coughter] on homeranking.info *FREE* shipping on qualifying offers. Through an. Page 1. SS SS. Page 2. BREAD. MILK. BREAD. MILK. CORNFLAKES. BREAD. MILK. CORNFLAKES. BAKED BEANS. TOMATOES. ASPIRIN. BAKED BEANS. Audiobook Free PDF The Art of the Pitch: Persuasion and Through an engaging and humorous narrative, Peter Coughter presents the tools.
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Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals The Art of the Pitch Pages PDF · Everything is a Presentation. Peter Coughter. Pages 7- Through an engaging and humorous narrative, Peter Coughter presents the tools DRM-free; Included format: PDF; ebooks can be used on all reading devices. DOWNLOAD in #PDF The Art of the Pitch: Persuasion and Presentation Skills that Win Business Pdf-books #pdf By Peter Coughter.
Read more. Product details Hardcover: Palgrave Macmillan; edition January 12, Language: English ISBN Tell the Publisher!
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Great presenters realize that people make decisions emotionally; they will rationalize decisions based on all the facts and figures, using the objective to help them justify the decisions they made subjectively, according to Peter Coughter in this book. It is critical to make the audience feel that what you are suggesting is the best thing for them. According to the author, the elements of an effective presentation include: The book is written from the perspective of an advertising agency executive, but the principles described are applicable to the marketing of any professional services, or more broadly to any form of public speaking or private presentation.
In accordance with his own advice, the author provides numerous engaging stories of business won through persuasive presentations, and the book includes brief insights from a number of experienced presenters. Many of the key points are reinforced by being repeated several times in the book.
There is detailed advice on how to organize a presentation, how to use PowerPoint-type slides if they are suitable for your type of presentation, the importance of extensive rehearsal, and the effective use of silence, volume, pitch, tone of voice, facial expressions and other forms of "punctuation".
Anyone who wants to become a better presenter is likely to find some useful tips in this book. From visuals to word choic. Hardcover Verified Purchase. By using simple sentence structures, telling stories from company executives to support his claims, and connecting to the reader by using his own personal experiences, Coughter has mastered the art of talking to people, which is clearly evident throughout this book.
As I read The Art of the Pitch, I truly felt that Coughter could have been sitting there having a conversation with me, which is not a feat that just any author, or presenter for that matter, can do. He applies the skills for effective presentations to writing his book, and that makes it all the more evident that he is extremely credible when it comes to mastering the art of presentations.
Think about that. There is something that nearly anyone can take from this book, and that is yet another reason why Coughter, in my opinion, excels at relating to whomever he may be addressing.
By having the mentality that everything is a presentation, you can more effortlessly take the rest of those concepts in the book and apply them to whatever it may be that you wish to accomplish. Throughout the book, Coughter also goes into details about every aspect of a presentation that one should look to perfect. From visuals to word choice to punctuation, he dissects every little piece that one should consider when preparing any kind of presentation for any kind of audience, whether it is a small meeting of two or three people or an entire lecture hall full of students.
One of the most important points that stuck out to me was that you have to know the material you are presenting. This may seem trivial, but Coughter argues that one cannot simply memorize their presentation; they must know it.
He argues that memorization hurts a presenter because, more often than not, that presenter is going to draw a blank at some point during the presentation. If and when this happens, he may skip over even more important parts, and this can affect not only the rest of the presentation, but also the authenticity of the work being presented. Audiences crave authenticity, and Coughter argues that memorization can put that in jeopardy.
Coughter knows what his audiences want, and one of the ways to give that to them is by absolutely whole-heartedly knowing the material. I believe another one of the main reasons Coughter has mastered the art of relating to audiences is because he himself acknowledges that he is a human being.
He knows he has experiences people can relate to. He knows he can tell stories to make an emotional connection with others. He knows that the only way to truly connect with his audience is if he is his true self: Throughout the book, he argues that many presenters, no matter what level of experience they have, forget this one common fact and do not apply it to their presentations. This is why they are not able to sell their product or idea: I would, however, like to point out one improvement that Coughter could have made to his book.
As I was reading, I noticed that the entire book was very repetitive.
Some of those repetitions were meant to emphasize his point or revisit an idea brought up in a previous chapter, such as the topic of not memorizing your entire presentation.
I understand the point of those repetitions, and Coughter did a wonderful job by bring them back up at the right times to make one idea relate to another. However, when staying on one topic, he spent a lot of time repeating his main point, whether it was just stating it another way or telling multiple stories about it when they were not all necessary.
One prime example of this was in Chapter Four, when Coughter was discussing the power of emotion.
He continues to emphasize the point that the only way to truly convey emotion to an audience is by telling the truth, and the only way to tell the truth is by being our true selves. It is a simple idea, and it was fascinating to hear his supporting stories and arguments for it. However, one personal experience and one story, in my opinion, would have been enough to convey the idea and move on.
Instead, Coughter proceeded to use one personal experience and three different stories to portray virtually the same concept.
Of course, this is just one example of the unnecessary repetition I am talking about, but it is evident throughout the book and it is something that I would personally have liked to see less of.
Nonetheless, Coughter still does a superb job at revolutionizing the way businessmen, or anyone for that matter, can give a presentation. I was not in the target audience for The Art of the Pitch, but I was still able to take lessons from this book and apply them to my life and studies.
It is amazing that just by making simple changes when doing something as natural as talking people, such as changing your tone of voice or making eye contact, you can portray a level of confidence that you were not even aware you could reach in the first place.
And so, I would recommend this book to virtually anyone who wants to work on not only their presentation skills, but their people skills as well. See all 57 reviews. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway. This item: Upcoming SlideShare.
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